10 rules for the client: what to look for while waiting for the result from SEO
All clients of SEO fall into two categories. The first is customer-partners, customers-colleagues. They are constantly in touch with the contractor - but not to control the spending of their budget. Such clients are sincerely interested in the result and understand that without their participation it will be difficult for an SEO specialist to quickly carry out the necessary work on the site and get a predictable result. Customers of the second category are removed from participation in the process under the motto "I pay you - do everything yourself." This approach is logical at first glance, but it leads to the fact that website optimization turns into a cumbersome process of coordinating endless edits and the KPIs specified in the contract is becoming less and less achievable. The secret to success in SEO, as in other areas of internet marketing, is simple: to achieve a goal, you need the teamwork of the website owner (business) and the SEO....