10 rules for the client: what to look for while waiting for the result from SEO

 

All clients of SEO fall into two categories. The first is customer-partners, customers-colleagues. They are constantly in touch with the contractor - but not to control the spending of their budget. Such clients are sincerely interested in the result and understand that without their participation it will be difficult for an SEO specialist to quickly carry out the necessary work on the site and get a predictable result.

Customers of the second category are removed from participation in the process under the motto "I pay you - do everything yourself." This approach is logical at first glance, but it leads to the fact that website optimization turns into a cumbersome process of coordinating endless edits and the KPIs specified in the contract is becoming less and less achievable.

The secret to success in SEO, as in other areas of internet marketing, is simple: to achieve a goal, you need the teamwork of the website owner (business) and the SEO. One of the disadvantages of website promotion - the fact that it takes time to reach the TOP - is easy to turn into a plus. Become an affiliate of your SEO contractor! While the agency is engaged in technical optimization and other works that require expertise, you, as a client, can take your own steps that will lead the site to the leader in organic search results and increase traffic.

Let's consider what rules will help promote your website faster and make working with an agency as simple but effective as possible.

Rule 1: speed up, not slow down the process

When planning the stages of work on a project (that is, your site), an SEO specialist takes into account many factors: the age and history of the resource, the possibility of improving the functionality, the number of errors of varying degrees of criticality, the actions and position of your competitors in the online environment. Each stage of promotion is a list of actions for a specific period of time. We will coordinate each such list with you since we are responsible for your site during the period of our cooperation and for the end result: percentage growth in traffic, bringing a certain list of requests to the TOP or achieving KPIs.

If you do not agree on a work plan proposed by a specialist, arbitrarily alter the list of promoted requests after you have already approved it, or simply do not get in touch for weeks, the optimizer is sad. He cannot make major changes on the site, the terms of improvements are shifted, the promotion process is delayed.

How to be? Remember the importance of SEO, even if your focus is on PPC advertising. Moreover, if you are focused on it! To speed up the process, you can download for us a list of requests for which you are advertising so that we compare this file with our semantic core. We can exclude ineffective (according to the accumulated placement statistics) keys, or, conversely, add new commercial queries in order to further reduce their costs in the context.

Rule 2: Communicate with the optimizer

Agree with an SEO contractor and warn each other about any planned changes to the site so that there are no version conflicts. It is especially important to avoid communication problems if the work is carried out not with version control or on a test site, but immediately on a "production" site.

Do not remove from the catalog a product that is out of range, because its page has traffic and its own history in search. A 404 error is not what we need for targeted traffic!

Rule 3: work on content

The content of the resource must be kept up to date. When ranking sites, search engines are very attentive to their dynamics and regular updates. And for visitors, the lack of news for several months means that the site is "dead" and should not be delayed.

 

Rule 4: remember the benefits of photos and videos

Respond promptly to media content requests from an SEO contractor. This is not a whim, but a real necessity in order to gain the trust of potential customers and search engines. The text on the selling pages is becoming less and less important, and sometimes it is not as important as the visual component, without which the page seems "empty".

Be sure to prepare at least a few images on the subject of the services provided (“live” photos with real employees and clients will be useful) and create an archive of such photos on the site.

Very important "technical" images (for example, photo signs and directions), which are placed in the "Contacts" section and when searching through Yandex. The directory confirms the real presence of the organization at the address.

If your activity is conducive to interesting visual content, use the capabilities of Yandex.Collections. For example, when decorating a loft-style interior, people are looking for photographs for inspiration. If you sell loft furniture, fill your site with photos and videos, model descriptions, and a blog with design tips. Interesting content often ends up in thematic collections, and users go from pictures to your site. If there are a lot of conversions, this increases the conversion. 

 

Rule 6: marketing is everything

Advance the contractor of your marketing plans. Having conceived a new promotion/landing page/product launch, be sure to consult with an SEO specialist about the technical implementation of the idea. This will allow you to immediately create the correct page, thereby reducing the cost of its revision and the time for indexing by search engines. As a result, the launch of products and goods will be as efficient as possible.

How to be? Actively involve SEOs in communication with your company's marketing department. SEO services in Islamabad will give working tips for creating effective landing pages or suggest how to modify existing pages to make your advertising campaign successful. Using the experience of marketers will help exclude ineffective queries from promotion, reduce the number of unnecessary iterations with the site, make it possible to focus on the highest converting queries, and ultimately reduce the financial costs of the context.

Rule 7: you can try contextual advertising

If the site is young and needs traffic, and the topic is not the most highly competitive, try running contextual advertising in parallel. The advice is relevant for individual services and low-frequency queries for which the cost per click is low.

How to be? For example, an online fitting service in a store. If you have launched a new functionality that allows the user to “try on” clothes online by uploading a photo or entering their parameters (according to which the system will form a conditional “image”), you can advertise only this service for low-frequency queries “online fitting”, “how to find your image ". Advertising will help to attract additional requests for traffic, which at the same time will generate promotion in organic search results.

Rule 8: use social media

Don't forget about social media as an effective tool for driving attention and traffic to your main site. Run promotions, giveaways, and other activities in company groups. Post on a large thematic forum or in a relevant group a catchy announcement of an expert article or an upcoming competition - and watch a rapid increase in traffic to your site. Really interesting content will continue to drive traffic and target audiences through user reposts.

Important

Be sure to post a user agreement on the website in the public domain, which will explain to visitors how their personal data is processed. Be sure to make sure that the site is switched to the secure HTTP protocol so that potential customers can safely trust you with personal information and do not fear for the safety of payments.

Rule 9: georeference and company data

Fill out the form from your account to add an organization to Yandex.Directory. It is easier and faster for the site owner to answer questions about the company (working hours on weekends and holidays, availability of Wi-Fi, payment by card, downloading a price list, etc.). Registration of branches in the Directory will allow assigning their regions to the sites of branches - creating a georeference.

How to be? Fill in the company card as completely as possible in accordance with the updated rules - and it will be shown to users more often in Yandex.Maps and search in The directory in the desired region.

 

 

Rule 10: trust but verify

Yandex evaluates the quality and speed of responses from online forms when ranking a site, so keep your call center and managers in good shape. Regularly check the correctness and completeness of all the specified contact information on your website: opening hours, office address, e-mail, phone numbers, online support (chats).

How to be? Once a week (with a large product range, the number of applications/calls - several times a week), go to your website from different devices, write to the company's online chat, call the specified numbers, leave requests for a callback, etc. Track how quickly your application is processed, how fully and promptly the online consultant responds, whether he is available at the specified time. Also, test the cart option regularly. Go all the way through the checkout process on your website, check if the registration, ordering, payment forms do not fly off.

conclusions